Best Practices for Using Bluumly

Start with a Goal in Mind
Before creating a campaign, define your objective (brand awareness, engagement) sales, etc). The easiest way to define it is to ask yourself: What do I want to achieve with this campaign? Is it more followers? Is it selling a specific product? Is it telling the world what your brand does?
The best marketing campaigns are the ones that are defined since the beginning.

Select the Best Images
Bluumly’s AI grabs the images from your website, but if you think you can use a better image to go with your “goal”, then go ahead and upload yours!
Plan Ahead with the Calendar
The calendar is not only used to see the time your posts are going out. It’s to make a full organization of your campaigns, to keep a good structure of the sequence, right goals and the duration of the campaign.
Feel free to move and re-schedule posts to adapt to your campaign as it moves forward.

Track Your Metrics Weekly
Check your performance dashboard (on each social media platform) to see what’s working — monitor likes, comments, new followers, reach, impressions, etc, and adjust your strategy as you go.
Test Different Formats
Don’t stick to just one type of content — try carousels, single image, testimonials, or seasonal campaigns. Bluumly makes it easy to try new formats with minimal effort.
Don’t forget to check: Which type of post got the most engagement

Reuse What Works
If a post performed well, reuse the concept with a fresh twist.
Clear Cookies Every 15 Days
For a smooth experience, clear your cookies regularly. It helps prevent technical hiccups and keeps your session fresh.

Use our Blogs When You’re StuckBluumly’s blogs are there to help — whether you need to learn how to build a campaign or learn about the different types of audiences. With practice you’ll become a pro in your own campaigns and you’ll be confident enough to make decisions.