Bluumly is for shop owners like us
Our Story
I started Bluumly because I saw firsthand how hard small business owners work, and how unfair it can feel when all that effort doesn’t translate into growth.I watched my wife, Julie, build a homeopathic health business InBalanceSoul.com from the ground up. Every bit of it was full of her heart, originality, and meaning. Every product she made had a story. She poured herself into it—designing products, creating stories, making the products in our kitchen, managing inventory, packing orders, staying up late to keep things running—all while raising a young family with me. And yet, despite everything she gave, the return didn’t match the passion or the quality of what she was putting
into the world.
What I realized is that she wasn’t doing anything wrong. She just didn’t have the same resources that big companies do. In my own career, I had the privilege of working in large organizations where entire teams of marketing experts were dedicated to finding customers, building campaigns, and driving revenue. In Julie’s case, she was the marketing team, the product team, the finance team, and customer support. Marketing, understandably, often got left behind. That’s when the idea for Bluumly started to take shape.
I wanted to build something that would level the playing field—a platform that gives small shop owners the same marketing power big businesses have, but without the complexity, time, or cost. Bluumly is a smart, simple tool that connects to your shop and social media, scans your products, and automatically helps you get discovered by more customers. Behind the tech is a team of people who’ve worked at companies like Microsoft, Amazon, and PayPal, but we’re also small shop owners ourselves. We get it. At Bluumly, our mission is simple: help small businesses grow. We believe that people who put love and purpose into what they create deserve the chance to thrive. You already work hard, and we're here to help that work go further.
I started Bluumly because I saw firsthand how hard small business owners work, and how unfair it can feel when all that effort doesn’t translate into growth.I watched my wife, Julie, build a homeopathic health business InBalanceSoul.com from the ground up. Every bit of it was full of her heart, originality, and meaning. Every product she made had a story. She poured herself into it—designing products, creating stories, making the products in our kitchen, managing inventory, packing orders, staying up late to keep things running—all while raising a young family with me. And yet, despite everything she gave, the return didn’t match the passion or the quality of what she was putting into the world.
What I realized is that she wasn’t doing anything wrong. She just didn’t have the same resources that big companies do. In my own career, I had the privilege of working in large organizations where entire teams of marketing experts were dedicated to finding customers, building campaigns, and driving revenue. In Julie’s case, she was the marketing team, the product team, the finance team, and customer support. Marketing, understandably, often got left behind. That’s when the idea for Bluumly started to take shape.
I wanted to build something that would level the playing field—a platform that gives small shop owners the same marketing power big businesses have, but without the complexity, time, or cost. Bluumly is a smart, simple tool that connects to your shop and social media, scans your products, and automatically helps you get discovered by more customers. Behind the tech is a team of people who’ve worked at companies like Microsoft, Amazon, and PayPal, but we’re also small shop owners ourselves. We get it. At Bluumly, our mission is simple: help small businesses grow. We believe that people who put love and purpose into what they create deserve the chance to thrive. You already work hard, and we're here to help that work go further.
I started Bluumly because I saw firsthand how hard small business owners work, and how unfair it can feel when all that effort doesn’t translate into growth.I watched my wife, Julie, build a homeopathic health business InBalanceSoul.com from the ground up. Every bit of it was full of her heart, originality, and meaning. Every product she made had a story. She poured herself into it—designing products, creating stories, making the products in our kitchen, managing inventory, packing orders, staying up late to keep things running—all while raising a young family with me. And yet, despite everything she gave, the return didn’t match the passion or the quality of what she was putting
into the world.
What I realized is that she wasn’t doing anything wrong. She just didn’t have the same resources that big companies do. In my own career, I had the privilege of working in large organizations where entire teams of marketing experts were dedicated to finding customers, building campaigns, and driving revenue. In Julie’s case, she was the marketing team, the product team, the finance team, and customer support. Marketing, understandably, often got left behind. That’s when the idea for Bluumly started to take shape.
I wanted to build something that would level the playing field—a platform that gives small shop owners the same marketing power big businesses have, but without the complexity, time, or cost. Bluumly is a smart, simple tool that connects to your shop and social media, scans your products, and automatically helps you get discovered by more customers. Behind the tech is a team of people who’ve worked at companies like Microsoft, Amazon, and PayPal, but we’re also small shop owners ourselves. We get it. At Bluumly, our mission is simple: help small businesses grow. We believe that people who put love and purpose into what they create deserve the chance to thrive. You already work hard, and we're here to help that work
go further.
I started Bluumly because I saw firsthand how hard small business owners work, and how unfair it can feel when all that effort doesn’t translate into growth.I watched my wife, Julie, build a homeopathic health business InBalanceSoul.com from the ground up. Every bit of it was full of her heart, originality, and meaning. Every product she made had a story. She poured herself into it—designing products, creating stories, making the products in our kitchen, managing inventory, packing orders, staying up late to keep things running—all while raising a young family with me. And yet, despite everything she gave, the return didn’t match the passion or the quality of what she was putting into the world.
What I realized is that she wasn’t doing anything wrong. She just didn’t have the same resources that big companies do. In my own career, I had the privilege of working in large organizations where entire teams of marketing experts were dedicated to finding customers, building campaigns, and driving revenue. In Julie’s case, she was the marketing team, the product team, the finance team, and customer support. Marketing, understandably, often got left behind. That’s when the idea for Bluumly started to take shape.
I wanted to build something that would level the playing field—a platform that gives small shop owners the same marketing power big businesses have, but without the complexity, time, or cost. Bluumly is a smart, simple tool that connects to your shop and social media, scans your products, and automatically helps you get discovered by more customers. Behind the tech is a team of people who’ve worked at companies like Microsoft, Amazon, and PayPal, but we’re also small shop owners ourselves. We get it. At Bluumly, our mission is simple: help small businesses grow. We believe that people who put love and purpose into what they create deserve the chance to thrive. You already work hard, and we're here to help that work go further.
Meet the team
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Antonio Gonzalez
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Juan Becerra
Software Engineer
I'm a software engineer —I'm actively working on the Bluumly App, but I also have a small business selling cell phone parts. I have a physical store and an online store on Shopify. And just like you, I hit a wall when I reached a point where I simply wasn’t making more sales. I asked myself: Does no one need my product anymore? Or have I already reached everyone who was interested and now there’s no one left? No — that was impossible. So after focusing a lot on solving this problem, I realized it all came down to the fact that my content had no voice. Even though I had a website, it wasn't reaching anyone unless I made my own efforts to promote it. So I started posting more and more on social media. It helped — but it still wasn’t enough.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Sofia Enriquez
Marketer
Hi, I'm Sofía, Marketing Strategist at Bluumly. Bluumly is a project I've been passionate about since the beginning. Your business already has its own magic—it just needs the right communication so everyone can see it. My story with my small handbag brand began with a deep love and admiration for the fashion world. Even though it’s never been my main focus, I always take care of it. Remember: the more original a product is, the more special it becomes for your audience. So make sure your brand reflects your personality. As long as you love it, others will too. And most likely, your ideal audience will be someone just like you.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
Josh Sinkinson
UI/UX Designer
Hi, I’m Josh! UX Designer at Bluumly. I watched my mom struggle with her small business countless times. She was so determined, but something always seemed to be missing. Even though I tried to help her with my knowledge of social media, we just couldn’t figure out the right message—or the right audience. At Bluumly, we have a powerful mission: to help small business owners grow their businesses. We believe there are incredibly talented people out there—they just need a little helping hand.
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© Copyright 2025, All Rights Reserved by Bluumly
Subscribe to our newsletter
By clicking the button you consent to processing of your personal data
© Copyright 2025, All Rights Reserved by Bluumly
Subscribe to our newsletter
By clicking the button you consent to processing of your personal data
© Copyright 2025, All Rights Reserved by Bluumly
Subscribe to our newsletter
By clicking the button you consent to processing of your personal data
© Copyright 2025, All Rights Reserved by Bluumly