We help businesses grow

Our Story

Bluumly is for shop owners like us

Bluumly is for shop owners
like us

I started Bluumly after watching how much effort goes into growing a business from the inside. My wife, Julie, built her brand from the ground up—pouring passion into every detail, from product creation to operations, customer experience, and everything in between.

As the business grew, so did the complexity. There were more channels, more data, more decisions to make—but not always clear answers. Despite all the effort being invested, it was hard to truly understand what was driving sales, which channels were performing, and where to focus next.

That’s when it became clear: the challenge wasn’t just doing more—it was understanding what actually works.

Meet the Bluumly team

Meet the
Bluumly team

Rick Gruenhagen

CEO of Bluumly

I wanted to build something that would give growing businesses clarity. A platform that helps you understand your metrics, see exactly where your sales are coming from, and make smarter decisions to scale what’s already working.

Bluumly connects to your store and channels, analyzes your data, and turns it into clear, actionable insights—so you can focus on growing your revenue with confidence, not guesswork. Behind the technology is a team with experience at companies like Microsoft, Amazon, and PayPal, combined with firsthand experience running businesses ourselves.

At Bluumly, our mission is simple: help businesses grow by making analytics and attribution accessible, clear, and truly useful. Because when you understand your numbers, you unlock the ability to grow with intention.

Antonio Gonzalez

Software Engineer

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