How to Identify Each Audience: The Million-Dollar Question

Now that you know the basics…

It is time to learn how to communicate with each funnel audience.

The most important thing to understand is that every business has all three types of audiences; you just need to channel them differently.

Let’s start with the widest part of the funnel: The Cold Audience.

1. Cold Audience: First Contact

Who are they?
These are people who don’t know your product nor your brand.

Goal at this stage:
Generate awareness and spark curiosity among people who might share something in common with your product, gradually bringing them closer to your brand.

The main strategy at this stage is to drive awareness by tantalizing and educating your audience.

Whether it’s through "Outbound marketing" broadcast, paid ads, billboards, etc. Or through "Inbound marketing" blogs, daily content on your social media, emailing, etc., your message should always be “informative” for the user.

At this “first contact” stage, avoid selling directly. Instead, talk about the main problem you face and gradually talk about how your product might be the solution.

For example:

• Informative blog posts, tutorials, free guides, tips to achieve something, etc.

The goal is for this audience to recognize the value your brand offers and feel drawn to learn more.
In other words, “warm up” your cold audience so they transition into your “warm audience.”

2. Warm Audience: Connection and Consideration

Who are they?
People who already know your brand and have shown some interest.

They might have interacted with your posts, visited your website, downloaded a free resource, or added items to their online cart.

Goal at this stage:
Build trust and position your brand as a relevant option.

The goal message in this phase would be: Show a solution.
Highlight the benefits of your product and why you’re the right choice.

Key Strategies:

• Retargeting: Display ads to those who have already visited your site or engaged with your social media channels.

• Email marketing: Share valuable content, the benefits of your product, success stories to build trust, or comparisons.

• Specific offers: Encourage them to try your product or service with initial discounts, free trials, or free shipping.

At this point, your audience is ready to transition into the hot audience.

3. Hot Audience: Buyers or Ready to Buy

Who are they?
These are the people who have already interacted with your brand multiple times and have decided to make a purchase.

Goal at this stage:
Get your audience to commit to purchasing, stepping across the line to become customers, and then evangelists.

Your audience becomes part of this group when they are “ready to buy”, therefore your strategy should focus 100% on motivating that purchase decision.

Effective strategies include:

• Exclusive offers or urgency: Limited-time discounts or additional benefits.

• Advanced remarketing: Ads with clear messages like, “Complete your purchase now and get 20% off.”

• Personalized ads: Remind them about the items left in their online cart.

• Testimonials and success stories: Build trust by showing how you’ve helped others.

This audience is very valuable, keep them active so they become loyal customers.

Understanding your audience and their journey through the funnel is the key to a successful marketing strategy. By identifying whether your audience is cold, warm, or hot, you can guide them toward a purchase decision, turning awareness into loyalty.

With the right approach, you’ll not only attract new customers but also build lasting relationships with them.

Ready to optimize your audience funnel and grow your business? Try Bluumly today and start turning potential customers into loyal advocates!