Social Media Best Practices for Your Brand

Be Consistent
Posting regularly (even 2–3 times a week) builds trust and keeps your brand top of mind. Showing up matters a lot!
Stay Visually Cohesive
Use the same colors, fonts, and tone across your posts. Bluumly helps keep your brand identity consistent so your audience recognizes you instantly.
Mix Up Your Content Types
Combine product highlights, behind-the-scenes moments, tips, customer reviews, and even personal messages. People connect with variety — and authenticity.
Include a Clear Call-to-Action (CTA)
Every post should guide the audience — ask them to comment, visit your site, save the post, or check your offer. A strong CTA = better results.
Focus on Value First
Educate, entertain, or inspire. Posts that add value (not just sell) build engagement and loyalty. Bluumly suggests ideas based on this balance.
Track What Works
Pay attention to your top-performing posts. Look at likes, comments, saves, and completion rates to see what your audience enjoys most.
Reuse High-Performing Content
Don’t reinvent the wheel! Repurpose your best posts by updating the visuals or changing the hook — Bluumly makes this easy.
Post When Your Audience is Active
Use insights to post at peak times. With Bluumly, you can schedule posts based on when the audience is most likely to engage.
Respond and Engage
Social media is a conversation — not just a broadcast. Reply to comments and DMs to build relationships and trust.
Keep Learning & Experimenting
Trends shift. Test new formats, hashtags, or storytelling angles. The more you experiment, the more you'll discover what really works for your brand.

What not to do on social media:

❌ Posting too much in one day
Flooding your audience’s feed can feel overwhelming and spammy. Instead of boosting engagement, it might lead people to unfollow you. Spread out your content to stay visible without being intrusive.

❌ Using the same photo repeatedly
Recycling the same image over and over makes your content look repetitive and lazy — even if your message is different. Reuse what worked before, but make sure it's a different version or if it's the same one try not to use it very often.